Reply to comment

I agree with all that stats are complicated. I host a site in spanish for Natural Families. The stats counter explains the confusing labels as follows:
* Total Visitors: total number of hits or visits. Some counters count once for the same IP adress, some count for each time you reload the page. I don't know if counts "anonymous" hits.
* Unique visitors: visitors who HAD NOT VISITED IN THE LAST # days. Ranges vary from counter to counter.
* First time visitors: visitors who HAD NEVER VISITED the page before.
* Returning visitors: visitors who return to the site after # hours from their last visit.

I guess the number that should concern us is the RETURNING VISITORS, as this means we have a recurrent afluency of visitors. I don't know how much members MA has, but seems to me that the number of returning visitors is too small compared to total, so maybe the only recurrent visitors are ourselves! (sob!)
Other ideas that pop into my mind...
* peak hours are great times for greeters to show up, or to place a temporary poster/board outside the Academy... to catch attention of simple wanderers.
* Visitors last 15 days are only useful to measure success for particular events.